Topic Progress:

MODULE 7: CRYSTALLIZE YOUR MESSAGE I

“THE PURPOSE OF MARKETING IS NOT TO GET THE MOST CLIENTS, BUT RATHER TO EASILY ALLOW STRANGERS TO DETERMINE WHETHER OR NOT YOU ARE FOR THEM. IT IS A SIFTING AND SORTING MECHANISM.”

​ KAREN MCMULLEN

WELCOME TO YOUR GENIUS BRAND

CRYSTALLIZE YOUR MESSAGE

Here, you’ll discover HOW to attract your clients by speaking directly to their minds and hearts about what is most important to them. As a result, you’ll create an instant connection with those you are meant to serve